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						<span>新平台</span>
						<em>·</em>
						<span>大未来</span>
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						<div class="page1_box">省广为什么要实施平台战略</div>
						<div class="page1_box">构建实施平台战略的省广模式</div>
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							<em>开放</em>
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							<em>整合</em>
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							<em>激励</em>
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							<em>共赢</em>
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							<em>实施平台战略是为了构建一种平台化的商业模式，</em>
							<em>这种商业模式能有效激励各方共同创造价值，</em>
							<em>最终形成一种多方共赢的效果。</em>
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						<div class="event">中国最早成立的广告公司</div>
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							<div class="year">1979</div>
							<p>不代理别人的广告，就不会有自己的口碑</p>
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						<div class="event">中国广告第一股</div>
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							<div class="year">2010</div>
							<p>最令人激动的不是股价，而是资本的力量</p>
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						<div class="event">中国本土创造实力最强的广告公司</div>
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							<div class="year">1996</div>
							<p>不策划别人的品牌，就不会有自己的品牌</p>
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						<div class="event">中国本土最大的综合性广告公司</div>
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							<div class="year">2013</div>
							<p>盈利增长59%...</p>
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						<p>2010年，省广股份上市就明确提出新的发展愿景：</p>
						<div>国际化整合营销传播集团</div>
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					<p>加快了兼并收购的步伐，加强对IMC产业链的跨界整合，打破传统广告服务的边界，迅速扩大服务领域。</p>
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								<p>研发具有自主知识产权的数字化平台工具</p>
								<div>万有引力系统</div>
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								<p>成立品牌权威机构</p>
								<div>指标品牌研究院</div>
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								<p>每年定制发布</p>
								<div>品牌白皮书</div>
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							<div class="circle"><i class="iconfont">&#xe756;</i></div>
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								<p>加大数据购买力度和BAT合作进行大数据营销研发工作</p>
								<div>大数据中心</div>
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				<div class="p6_b h03">
					<p>加大专业技术的投入，提升数字营销的专业服务能力，<br />2013年数字营销营业额达到10亿，相信2015年有更大增长！</p>
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				<p>20家成员企业，超过2000名员工，日常服务渗透<br />IMC产业链每一个环节。</p>
				<p>初步建成实力在国内遥遥领先的IMC运营平台，成功迈出<br />了从综合性广告公司<br />向国际化整合营销集团转型的第一步！</p>
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							<div>从封闭走向</div><br />
							<em>开放</em>
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							<span><i class="iconfont">&#xe653;</i></span>
							<div>从分散走向</div><br />
							<em>整合</em>
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							<span><i class="iconfont">&#xe613;</i></span>
							<div>从员工变成</div><br />
							<em>股东</em>
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							<span><i class="iconfont">&#xe604;</i></span>
							<div>从独享走向</div><br />
							<em>共赢</em>
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					<p>平台战略为IMC平台的进一步发展提供创新的思维模式和明晰的变革方向！</p>
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					<div class="playbox_h">工作室运营平台</div>
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						<div class=" nowli pb_li p_1">
							<div class="pb_li_h">N个按专业垂直划分的IMC专业公司</div>
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								<li>省广地产IMC运营公司</li>
								<li>省广地产IMC运营公司</li>
								<li>省广地产IMC运营公司</li>
								<li>省广地产IMC运营公司</li>
							</ol>
							<span>......</span>
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						<div class="pb_li p_2">
							<div class="pb_li_h">N个按专业垂直划分的IMC专业公司</div>
							<ol>
								<li>省广地产IMC运营公司</li>
								<li>省广地产IMC运营公司</li>
								<li>省广XX大众传媒公司</li>
								<li>省广XX大数据咨询公司</li>
							</ol>
							<span>......</span>
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						<div class="pb_li p_3">
							<div class="pb_li_h">鼓励员工内部创业自由组建专业工作室</div>
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								<li>省广XXX数字营销工作室</li>
								<li>省广地产IMC运营公司</li>
								<li>省广地产IMC运营公司</li>
								<li>省广地产IMC运营公司</li>
							</ol>
							<span>......</span>
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					<p>新平台的构建有助于迅速扩大省广在IMC领域的服务范围<br />及专业水平,提高IMC产业价值链各环节的盈利能力，<br />为公司未来发展创造新的盈利增长点！</p>
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						<div class="box_center">平台战略</div>
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						<div><i class="iconfont">&#xe613;</i></div>
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					<p>充分运用平台战略开放包容、多方共赢的特点，<br />确立GIMC新平台的构建思路，加速国际化IMC集团的建设！</p>
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						<p>实施平台战略是为了让经营从封闭走向<span>开放</span></p>
						<div class="circle c1">资源开放</div>
						<div class="circle c2">人才开放</div>
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